We had a blast working with the team at Digitas crafting the Maytag "Power in Numbers" campaign. Director Jason Cook helped them create a whole new cinematic approach to the films, utilizing an in-camera contrasting lighting scheme to seat in the visual effects and design elements. We helped design an animated graphic motif that simulated the internal functionality of the appliances while being playful enough to fit within the humor and tone of the Maytag man himself.
