The American Heart Association wanted to give us a reminder to keep moving during a TV viewing sesh! We partnered with the CPB to motivate peeps to get off the couch and get moving! The 5 spot campaign was seen on HULU as a linear story presented during commercial breaks. Our minimalist graphic world was the perfect backdrop to keep the attention focused on the exercises and make them as easy as possible to follow and get viewers to move!
Creative Director Jason Cook
Executive Producer Darren Jaffe
Art Director Ella Yoon
Designer Kelly Liu
2D Animator David Do, Andy Becker, Pablo Robleto, Vincent B. Wang, Taekyu Kim
The thing is, that stagnant lack of movement isn’t great for our bodies and overall health.
It’s suuuuuuper easy to melt into the couch for hours on end to binge your favorite shows.