When you see a board with a costumed hand puppet dressed as a coach teaching other hands how to dip correctly, it’s a no brainer to get involved. Collaborating with the team at High Wide and Handsome, we helped develop the character and story of Coach Frank Handgello, who by all accounts is the freaking LEGEND of dipping the cool and creamy goodness that is Dean’s Sour Cream and Onion dip.
Creative Director Jason Cook
Executive Producer Darren Jaffe
Art Director Ella Yoon
2D Animator Andy Becker
Online Compositor Blake Huber
Shot on a stage in LA with MUTT Film, our own Flavor CD Jason Cook directed the insanity that is this campaign. Flavor got involved for cleanup, color and post needs, while Cutters handled the edit.
These spots are ridic, and we can’t wait to see where we can take the coach’s character moving forward. What makes this guy tick? Who was HIS mentor? Why is his voice so raspy? These questions need answers man. “SQUEEEEZE IT!!!”