John Hancock and Vitality reward you for living. They are taking a new look at life insurance by rewarding you for being healthy. We showcase this in a fun demo with original illustrations that have personality and leave you with the feeling its easy to do.
Creative Director Jason Cook
Executive Producer Darren Jaffe
Art Director Ella Yoon
2D Animator David Do, Anastacio Gallard
Once your life insurance policy is issued, just go about doing the things you’re already doing to stay healthy. You’ll fill out a short health review, and then we'll send you a free Fitbit® to help easily track your healthy behaviors.
It's easy to get started with the John Hancock Vitality Program.