Miralax
Project:

Miralax

A healthy gut is the key to reaching GUTlightenment.

Client
ENERGY BBDO
Credits

Creative Director: Jason Cook

Executive Producer: Darren Jaffe

Producer: Wendy Umanzor

Senior Art Director: Ella Yoon

Designer: Ella Yoon, Kelly Liu

Animator: Jason Carpenter, David Do, Andy Becker, Oliver Wee

About

Together with our friends at BBDO, we crafted a huge animated campaign for Miralax to explain how gut health is essential to staying regular.

Let’s face it. Talking about “not being able to go” ain't’ easy. This campaign explored how people experiencing constipation can feel not quite themselves. They get a little “Cranky-pated” or get a bad case of the “UGHhhhhs.” Well Miralax is the simple solution to getting a blocked gut back on track. To get the message across, we created real characters in real-life situations. In each beautifully graphic and colorful video, Miralax is the answer to freeing your gut, so that your mood will follow. This creative carried over from TV, to all the socials and even OOH applications.

Under the Hood

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Credits

Creative Director: Jason Cook

Executive Producer: Darren Jaffe

Producer: Wendy Umanzor

Senior Art Director: Ella Yoon

Designer: Ella Yoon, Kelly Liu

Animator: Jason Carpenter, David Do, Andy Becker, Oliver Wee

Crankypated

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