A healthy gut is the key to reaching GUTlightenment.
Creative Director: Jason Cook
Executive Producer: Darren Jaffe
Producer: Wendy Umanzor
Senior Art Director: Ella Yoon
Designer: Ella Yoon, Kelly Liu
Animator: Jason Carpenter, David Do, Andy Becker, Oliver Wee
Together with our friends at BBDO, we crafted a huge animated campaign for Miralax to explain how gut health is essential to staying regular.
Let’s face it. Talking about “not being able to go” ain't’ easy. This campaign explored how people experiencing constipation can feel not quite themselves. They get a little “Cranky-pated” or get a bad case of the “UGHhhhhs.” Well Miralax is the simple solution to getting a blocked gut back on track. To get the message across, we created real characters in real-life situations. In each beautifully graphic and colorful video, Miralax is the answer to freeing your gut, so that your mood will follow. This creative carried over from TV, to all the socials and even OOH applications.