To continue our growing relationship with our buds at Campbell Ewald in Detroit, we helped them create an animated film that explained the five core consumer benefits for Onstar customers.
Creative Director Jason Cook
Executive Producer Darren Jaffe
Art Director Ella Yoon
We designed the sequence to feel like a visual stream of consciousness, allowing simple compositions made with minimalist lines to tell the story.
This was a great opportunity to try some new visual techniques we hadn’t seen before, and most important tell an engaging story. #onstardelivers