Project:
Target
We were thrilled when Target hit us up to help bring some wonder to the masses. Flavor created a magical promo for the launch of their new Wonderpacks offering this holiday season.
Client
Target
Credits
Directors Jason Cook & Brian McCauley
Designers Ella Yoon, Brad Backofen, Andy Bernet, Danielle Otrakji, Adam Kohr & Mack Neaton
Lighting TD Josh Kohlmeier
3D Generalists Billy Maloney, Deandre Moore, Josh Studebaker, Kevin Ferrara & Thuc Ngyuen
VFX John Cherniack
Texture Painter Ella Yoon
Cloth Simulations John Cherniack & Emily Berveiler
Character Animation Sarah Wolfe, John Cherniack & Deandre Moore
Matte Painting Eric Mattson
Nuke Composite Maciek Sokalski, Chris Kong, Josh Studebaker & Josh Kohlmeier
About
This job was a blast that pushed us into some playful and surreal territory bringing this story to life.
The Wonderpacks consist of 12 different curated gift packages, nay 12 wonderfully curated experiences. Experiences that are far more than the sum of their parts. What better way to explore these Wonderpacks than by creating a wondrous factory that showed the packs being created and shipped off to their lucky recipients. We also have a ton of hidden easter eggs in the spot that speak to the various items in the Wonderpacks! These ads will be bringing wonder and joy to the holidays. #sorrynotsorry. What wonder will you discover?
Under the Hood
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