Walmart: Side Hustle
Project:

Walmart: Side Hustle

Agency:
Burrell

When your side hustle becomes your main hustle, it’s great to have a partner like Walmart.

Client
Burrell
Credits

Director: Jason Cook

Creative Director: Jason Cook

VFX Supervisor: Brian Higgins

Executive Producer: Neal Cohen

About

When your side hustle becomes your main hustle.

Flavor director Jason Cook and the team at Burrell collaborated on this wonderful campaign to showcase Walmart’s partnerships with three different black entrepreneurs. Jason devised a practical “living timeline” to feature each partner and tell their individual story. A large set was built for each room/beat and then a consistent dolly move was deployed to be able to successfully stitch the shots together in post to make it appear that it’s one long take. This was a fun one!

Under the Hood

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Side Hustle

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