Walmart: Side Hustle

Walmart: Side Hustle


When your side hustle becomes your main hustle, it’s great to have a partner like Walmart.


Director: Jason Cook

Creative Director: Jason Cook

VFX Supervisor: Brian Higgins

Executive Producer: Neal Cohen

Colorist: Chris Elliott

Finish Artist: Patrick Wong


When your side hustle becomes your main hustle.

Flavor director Jason Cook and the team at Burrell collaborated on this wonderful campaign to showcase Walmart’s partnerships with three different black entrepreneurs. Jason devised a practical “living timeline” to feature each partner and tell their individual story. A large set was built for each room/beat and then a consistent dolly move was deployed to be able to successfully stitch the shots together in post to make it appear that it’s one long take. This was a fun one!

Under the Hood

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Side Hustle

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