Project:
Chevy Iconography
Our new besties at Commonwealth commissioned us to concept, design and produce 43 animated feature videos that were geared toward prospective Chevy buyers.
Client
Commonwealth
Credits
Creative Director Jason Cook
Executive Producer Darren Jaffe
Producer Mickey Briggs
Art Director Ella Yoon
Designer Hanna No, Rachel Hwang
Animator Billy Maloney, Brad Backofen, Andy Becker, Dan Meehan, Clayton Anderson, Rick Martin, Brian Castleforte, William Salas
About
Each film explains the different features in a fun and playful way that is meant to be both engaging and entertaining. As this was a global project, the videos also had to be generic enough to work for every single market where Chevy is sold across the world.
This meant designing everything from scratch using a cohesive design language to create continuity throughout the entire campaign.
Under the Hood
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