Project:
Chevy Iconography
Our new besties at Commonwealth commissioned us to concept, design and produce 43 animated feature videos that were geared toward prospective Chevy buyers.
Client
Commonwealth
Credits
Creative Director: Jason Cook
Executive Producer: Darren Jaffe
Producer: Mickey Briggs
Art Director: Ella Yoon
Designers: Hanna No, Rachel Hwang
Animators: Billy Maloney, Brad Backofen, Andy Becker, Dan Meehan, Clayton Anderson, Rick Martin, Brian Castleforte, William Salas
About
Each film explains the different features in a fun and playful way that is meant to be both engaging and entertaining.
As this was a global project, the videos also had to be generic enough to work for every single market where Chevy is sold across the world. This meant designing everything from scratch using a cohesive design language to create continuity throughout the entire campaign.
Under the Hood
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