Together with our friends at Barkley and MK Films we brought to life DQ’s new spring treat collection in this fun dance party inspired animation.
Creative Director Brian McCauley
Executive Producer Neal Cohen
Producer Kate Smith
Art Direction Brad Backofen and Mack Neaton
Senior Motion Designer Brad Backofen
Animation Scott Pellman, Brad Backofen, and Thuc Nguyen
Finishing and Color Rob Churchill
Finishing Ryan Esboldt
It’s a full on dance party with Dairy Queen’s Spring Treat Collection.
To help Dairy Queen launch their new Spring Treat Collection, we worked with our friends at Barkley and MK Films. Through the process of pre-visualization we blocked out each shot in 3D before the real products were captured on set. We then tracked each shot and replaced the backgrounds with our brightly colored dance scenes. Taking the best of both worlds, real products and 3D design and blending them together. We wanted to capture that feeling of having a delicious Dairy Queen treat on a crisp spring day. Would you do a little dance? You know we did.