We partnered with some old and new friends at Chiat Day to concept and execute cool vfx for the G-Active campaign. Flavor developed a visual language that included water and particle simulations with other graphic elements all match moved and comped into the gorgeous plates shot by director Hanna Luxx Davis.
Creative Director Jason Cook
Executive Producer Darren Jaffe
Art Director Ella Yoon
Designer James Levy, Jean Hwang
3D VFX Patrick Vidal, Phiphat Pinyosophon, Andy Bryne
Finish Compositor Blake Huber
Let’s visualize echos of energy emanating off the athletes in the beginning of the spot.
Then when they got tired and cashed, all they had to do was take a swig of the G-Active water and they were back in the game. We also were responsible for cleanup and finish. Let’s just say the athletes weren’t the only ones putting their sweat into this spot.