A comic book world comes to life to tell the story of a young coder who is making a big difference.
Creative Director Brian McCauley
Executive Producer Neal Cohen
Producer Kate Smith
Art Director Mack Neaton
Designer Danielle Otrakji
2D Animator Jake Wilson
2D character Animator Sam Stuckey
Nerdiness is a Superpower
In this spot for McDonald’s “Black and Positively Golden,” we featured Ian, a young man who is making an impact in his community by being a mentor and ambassador for a new generation of coders. He seamlessly transforms into a comic book inspired world full of dynamic animation and bold graphics. The code he lives by is the code he writes, paving the way for the next generation of kids to step into the emerging field fully prepared. We loved being a partner to help tell his awesome story.