McDonald's
Project:

McDonald's

Agency:
Burrell

A comic book world comes to life to tell the story of a young coder who is making a big difference.

Client
Burrell
Credits

Creative Director Brian McCauley

Executive Producer Neal Cohen

Producer Kate Smith

Art Director Mack Neaton

Designer Danielle Otrakji

2D Animator Jake Wilson

2D character Animator Sam Stuckey

About

Nerdiness is a Superpower

In this spot for McDonald’s “Black and Positively Golden,” we featured Ian, a young man who is making an impact in his community by being a mentor and ambassador for a new generation of coders. He seamlessly transforms into a comic book inspired world full of dynamic animation and bold graphics. The code he lives by is the code he writes, paving the way for the next generation of kids to step into the emerging field fully prepared. We loved being a partner to help tell his awesome story.

Under the Hood

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Black and Positively Golden

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