It’s not every day we get the opportunity to work with a classic icon like Snuggle Bear! Our new cuddly friends at Campbell Ewald hit us up to create two Valentine’s Day music videos featuring the most Snuggly bear ever. We tapped into our past love of all things 80’s music videos to come up with two concepts that felt both nostalgic and contemporary. We devised clever ways to integrate user photos into the videos to appear as though Snuggle was serenading their friends and loved ones.
Creative Director/Director Jason Cook
Executive Producer Darren Jaffe/Dave Peyton
This project was all about spreading some love and warmth.
When great creative and top execution come together spots show the all the passion and are a joy to be working on