Project:
AICP 2023
For this year’s suite of its illustrious global awards competitions, The Association of Independent Commercial Producers (AICP) chose us to unify each show’s visual packaging with the goal of connecting them, while also giving each a distinct identity.
Client
AICP
Credits
Flavor
Managing Director: Neal Cohen
Executive Producer: Kate Smith
Producer: Brittany Maddock
Executive Creative Director: Brian McCauley
Associate Creative Director: Brad Backofen
Associate Creative Director: Colby Capes
Art Director: Mack Neaton
Motion Designer: Adam Kohr
Motion Designer: Anastasiya Bulavkina
Motion Designer: Dean Mosier
Motion Designer: Erica Kim
Motion Designer: Marly Koven
Motion Designer: Matt Trudell
CGI Artist: Emily Berveiler
CGI Artist: Thuc Nguyen
Finish Artist: Ryan Esboldt
Another Country
Managing Director: Tim Konn
Executive Producer: Louise Rider
Producer: Josh Hunnicutt
Producer: Darcy Diplacido
Creative Director, Composer: Joe Philips
Audio Post Manager, Sound Design: Jeremy Schemm
Mixers: Jordan Stalling & Logan Vines
Audio Assistant: Nora Strickstein
Cutters
Executive Producer: Heather Richardson
Producer: Brittany Maddock
Editor: Tom Brassil
Editor: Nick Chiou (Sponsor Reel only)
Assistant Editor: Ashley Smith
Assistant Editor: Leah Fishwick
About
Flavor Unifies Visual Treatment Encompassing The AICP Show, AICP Next Awards, and AICP Post Awards for 2023
We were drawn to the idea of “nature as canvas, where the beauty of the natural world can be molded and changed to create something new. We created the flowers in 3D and used their surfaces as a moving canvas to create something familiar but unique; a new perspective.
To set each show apart, we focused on bold, bright, pop gradients for The AICP Show, on paint and pastels for The AICP Post Awards, and on a more graphical, techy look for The AICP Next Awards. To complete the package, Another Country’s Joe Philips composed original music giving each show a unique and distinctive sound using overarching sonic language. By his account, The AICP Show was sonically conceived as a bold and dramatic hybrid-orchestral score, The AICP Post Awards as a subdued and light electronic-pop-rock piece, and The AICP Next Awards as a forward leaning, alt-glitch arrangement.
Under the Hood
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