Colorist Steve Wood worked with Leo Burnett's creative team on what would become a multi award winning campaign for Always. All natural in its look to focus on the real people that were being interviewed.
Picking up multiple Cannes Gold Lions and Clio Awards for the spot and the campaign in many categories. This spot first aired on the 2015 Super Bowl XLIX.
Shot by well known documentary director Lauren Greenfield. It is simple in content but powerful in it's delivery.