Maytag Refrigerator
Project:

Maytag Refrigerator

Agency:
Maytag

we teamed up with Digitas for this reinterpretation on the original Maytag repairman commercials. He is so much more than a repairman. He is built in to all their products.

Client
Maytag
Credits

Creative Director/Director Jason Cook

Executive Producer Neal Cohen

Producer Bruce Rindler

Designer Kelly Liu

About

It's a simple visual metaphor, that Maytag appliances are as hard working and long lasting as your blue collar repairman. But in reality, it's many takes, green screens, tracking, rotoscoping and top notch visual effects. For us, it's what you don't see that matters.

We are introduced to the quirky idea of "What's inside matters".

Under the Hood

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Maytag Refrigerator

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