Project:
Maytag Refrigerator
We had a blast working with the team at Digitas crafting the Maytag "Power in Numbers" campaign. Director Jason Cook helped them create a whole new cinematic approach to the films, utilizing an in-camera contrasting lighting scheme to seat in the visual effects and design elements. We helped design an animated graphic motif that simulated the internal functionality of the appliances while being playful enough to fit within the humor and tone of the Maytag man himself.
Client
Digitas
Credits
Jason Cook: Director/Creative Director
Neal Cohen: EP
Bruce Rindler: Producer
Ella Yoon: Designer
Brad Backofin: 3D animator
Colby Capes: Animator
Brian Higgins: VFX Supervisor
About
A journey under the hood of Maytag appliances.
We had a blast working with the team at Digitas crafting the Maytag "Power in Numbers" campaign. Director Jason Cook helped them create a whole new cinematic approach to the films, utilizing an in-camera contrasting lighting scheme to seat in the visual effects and design elements. We helped design an animated graphic motif that simulated the internal functionality of the appliances while being playful enough to fit within the humor and tone of the Maytag man himself.
Under the Hood
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