we teamed up with Digitas for this reinterpretation on the original Maytag repairman commercials. He is so much more than a repairman. He is built in to all their products.
Creative Director/Director Jason Cook
Executive Producer Neal Cohen
Producer Bruce Rindler
Designer Kelly Liu
It's a simple visual metaphor, that Maytag appliances are as hard working and long lasting as your blue collar repairman. But in reality, it's many takes, green screens, tracking, rotoscoping and top notch visual effects. For us, it's what you don't see that matters.
We are introduced to the quirky idea of "What's inside matters".