YKK is the largest zipper manufacturer in the world. They help humanity keep everything zipped up nice and tidy. YKK came to us through our Tokyo office to announce their new Click Trak zipper. We decided to create a visual art extravaganza for the history of the square zipper and it’s evolution into the round Click Trak. Our team developed abstract art moments that explained the new functionality of the Click Trak and used bold colors, and graphic patterns to keep engagement high.
Creative Director Jason Cook
Executive Producer Darren Jaffe
Art Director Ella Yoon
3D Animator Andy Becker
2D Animator David Do, Maithy Tran
Compositor David Do, Maithy Tran
But for real, chances are your zipper has three letters on it. YKK.
Take a look at your zipper right now. Don’t do it in public maybe because...reasons.